About FMCG-excellence B.V.
With over 25 years of experience in sales and marketing within the FMCG industry, I have worked across a diverse range of channels, including Food, Petrol, Out-of-Home, Mass Merchants, Wholesale, Drug Stores, Tobacco, and Electronics. In recent years, I have been professionally active in the juices and smoothies sector, managing both branded products and private label portfolios on national and international scales. Additionally, I consult FMCG companies, providing expertise in the development and execution of national and international sales and marketing strategies.